At a recently held conference, which brought together key players from the world of business, discussions focused on Swiss investments in Montenegro and the experiences of Swiss companies operating in the Montenegrin market. The conference also provided an opportunity to analyze areas where bilateral economic relations could be further improved.
Participants had the chance to hear opening speeches from significant representatives of the government and business sectors, including the Minister of Justice of the Government of Montenegro, Mr. Bojan Božović, the Minister of Tourism of the Government of Montenegro, Ms. Simonida Kordić, as well as the Ambassador of the Swiss Confederation to the Republic of Serbia and Montenegro, Ms. Anne Lugon-Moulin. Additionally, the President of the Swiss-Montenegrin Chamber of Commerce and CEO of Sky Express Montenegro, Majo Mićović, spoke about the importance of Swiss investments and the potential for further strengthening cooperation.
One of the key points of discussion was the need to improve the business environment in Montenegro, with a special emphasis on sectors such as digitalization, innovation, and sustainable development. Board members of the Swiss-Montenegrin Chamber of Commerce, including the Manager of the Swiss company Roche’s representation in Montenegro, Marija Vukotić, CEO of Sky Express Montenegro, Majo Mićović, and the Director of Sustainable Development at Chedi Luštica Bay, Milica Janković, presented the concrete contributions of Swiss companies in these areas.
In his opening address, the President of the Swiss-Montenegrin Chamber of Commerce, Majo Mićović, emphasized that the formation of the Chamber presents an additional opportunity to further strengthen Swiss-Montenegrin economic relations and to initiate new business projects between the two countries. “I would like to remind you that Swiss companies are showing an increasing interest in doing business in Montenegro (Movenpick in Kotor, Swisshotel in Kolašin), not only in tourism but also in sectors such as industrial production, pharmaceuticals, and particularly the IT sector. They bring to our market, among other things, innovative solutions that enhance business – it is widely known that Switzerland has been named the most innovative economy in the world for the 14th consecutive year. This is especially important for the fields of digitalization and modernization, which enable greater profitability. At Sky Express Montenegro, we are committed to combining the efforts of the public sector, the academic community, and the economy to strengthen the education of young people, from whom quality professionals will emerge, especially in advanced IT technologies such as cybersecurity. My role as a regional partner of the Evolution Equity Partners fund is also to gain insight into the opportunities of Montenegro’s start-up ecosystem and initiate possible collaboration with the local market.”
The conference highlighted the diversity of the Swiss business community in Montenegro, which is present in various industries, from the IT sector, cybersecurity, to real estate development and the pharmaceutical industry. A particular focus was on the contribution of Swiss companies in improving the business environment, digitalization, and innovation.
The event also provided participants with the opportunity to learn about the upcoming activities of the Swiss-Montenegrin Chamber of Commerce and the benefits of membership in this bilateral organization. With its diverse programs and initiatives, the Chamber offers a significant platform for business cooperation, expanding networks, and the opportunity for new partnerships with renowned Swiss companies.
In conclusion, the event served as an excellent opportunity for all interested parties to explore business collaboration opportunities between Montenegrin companies and the Swiss economy, as well as to learn about membership options in the Swiss-Montenegrin Chamber of Commerce, thereby further enhancing their business development.
